Endeavor

Campaign Details

To become the most preferred coaching Centre for any Engineering or MBA aspirants through the Media Campaign

Campaign Objective Target Audience
  • Awareness Campaign
  • Tapping aspirers at National and regional Level
  • Attract students and create awareness regarding the
    career opportunities at Endeavour
  • Male/Female
  • 18-30 Years
  • Career Oriented, Young or College going students
  • All Metros & Tier 2 Cities
  • PAN India

Campaign Strategy

Mix of top English News, English GEC, English Movies, Hindi News, Hindi Movies, Hindi Music & Print Publications.

Channel Strategy
The Target Group had varied viewership across various genres like Music, English GEC, Movies and News.
Reach
As the campaign objective was to reach aspirers at National and regional level, a proportionate mix of  channels across genres was suggested.
Frequency
The spots were placed at  a heavy frequency such that there was maximum viewership while controlling costs.

Outcome of the Campaign

According to BARC numbers & number of new applications that client received, campaign got very good visibility & response across India. The effectiveness of the campaign execution convinced the client to explore TV medium more frequently

Channels

Outcome of the campaign

GRP India

GRP HSM 10L+

GRP Bangalore

GRP Kolkata

GRP Mumbai

GRP Delhi

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

1.6

2.1

4.8

6.2

0.3

1.6

2.8

3.0

9.3

8.3

8.3

11.3


GRP India

GRP HSM 10L+

GRP Bangalore

GRP Kolkata

GRP Mumbai

GRP Delhi

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

10.2

14.0

21.1

28.5

1.3

2.4

14.1

20.6

27.2

26.8

34.0

45.1


GRP India

GRP HSM 10L+

GRP Bangalore

GRP Kolkata

GRP Mumbai

GRP Delhi

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

0.3

0.2

0.6

0.4

1.7

0.9

0.2

0.7

0.8

0.7

0.8

0.3


GRP India

GRP HSM 10L+

GRP Bangalore

GRP Kolkata

GRP Mumbai

GRP Delhi

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

9.5

6.9

9.9

7.4

2.0

3.0

11.0

3.9

5.6

4.8

9.0

6.7


GRP India

GRP HSM 10L+

GRP Bangalore

GRP Kolkata

GRP Mumbai

GRP Delhi

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

8.5

9.7

7.9

10.1

3.2

1.4

6.1

6.6

7.8

9.1

7.8

12.7


GRP India

GRP HSM 10L+

GRP Bangalore

GRP Kolkata

GRP Mumbai

GRP Delhi

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

17.0

15.4

37.1

32.4

10.1

10.0

23.9

21.2

44.8

34.8

39.4

35.1


GRP India

GRP HSM 10L+

GRP Bangalore

GRP Kolkata

GRP Mumbai

GRP Delhi

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

15-21 Years

22-30 Years

30.1

15.7

36.1

21.3

4.2

5.5

27.6

15.6

28.9

16.8

32.2

24.4