Air Asia / Tourism Malaysia

CAMPAIGN DETAILS

To promote Malaysia tourism & Air Asia’s attractive offers exclusively for Hyderabad travelers through Print, Radio & on Ground Activation

MARKETS

Primary Markets: Hyderabad

CAMPAIGN STRATEGY

Top English & Telugu Print publications along with the top 2 Radio stations & Mall Activation.

OUTCOME OF THE CAMPAIGN

The mix of various mediums helped client to get high mileage. The mileage was measured based on the total number of phone calls that were made on their advertised contact number & the number of entries that client received during the Mall Activation.