Parijat

CAMPAIGN DETAILS

To promote their insecticide product range across India targeting the farmers directly through a cost effective medium.

MARKETS

Primary Markets: Pan India

CAMPAIGN STRATEGY

Mix of various Radio stations across Rural India– All India Radio & a mix of private radio stations. All spots to be played only in the Morning & Afternoon period.

OUTCOME OF THE CAMPAIGN

The wide radius of LRS & PC radio stations of All India Radio, helped us to target the farmers across many districts & villages at the same time. All the main markets got covered through the mix of various radio stations in the given budget.