Richfeel Trichology Centre

Campaign Details

To promote their attractive offer through TV medium at the lowest rate & guaranteed spot execution. ROI is given the main importance

Campaign Objective Target Audience
  • Tactical Campaign
  • Tapping audience at National and regional Level
  • Drive appointments or consultation towards clinics
  • Male Centric
  • 25+
  • Hair Loss Problems
  • PAN India

Campaign Strategy

Mix of cost effective Hindi & Regional News Channels, Zee News, NDTV India, News Nation, News 18, CNBC, Bazar, IBN Lokmat, Zee 24 Taas, etc. Short campaign duration in the first 2 weeks of every month with high frequency of spots divided throughout the day

Channel Strategy
The Target Group had a major viewership in the News Genre. Therefore, a mix of the various news channel was formulated.
Reach
As the campaign objective was to reach audiences at National and regional level, a proportionate mix of the regional and national channels was suggested.
Frequency
The spots were placed at  a heavy frequency such that there was maximum viewership while controlling costs.

Channels

Channels

The effectiveness of the campaign are measured based on the total number of phone calls that the client receives during the campaign. The result have been very positive. On an average, client receives around 400 - 500 phone calls per day during the campaign. The conversion ratio varies between 15 % to 25 %

Channel Name

Coverage

Calls

Appointments

NDTV India

National

10421

5785

IBN Lokmat

Maharashtra

4031

2342

Zee News

National

5857

3310

Zee24Taas

Maharashtra

5158

2623

News 18

National

2650

1320

News Nation

National

5212

2456

Suvarna News

Karnataka

26

13