Saraswat Bank

CAMPAIGN DETAILS

To promote their Unnati loan scheme in various languages across their markets. Budget allocation to be done according to the market priority

MARKETS

  • Primary Markets : Maharashtra & Karnataka.
  • Secondary Markets: Gujarat & MP

CAMPAIGN STRATEGY

Mix of GEC, News & Business News Channels – Zee Marathi, Colors Marathi, TV 9 Network, Zee News, CNBC Bazar & 24 Taas. Mix of both FCT & Non FCT Options

OUTCOME OF THE CAMPAIGN

Campaign got a very positive response across the target markets. The effectiveness of the campaign planning & execution convinced client to make us their AOR for all mediums for 2018-19.